An employee pulls a pallet jack carrying plastic crates containing online orders at the Amazon.com fulfillment center in Robbinsville, N.J., on June 7, 2018. [Bloomberg photo by Bess Adler]
Recently, the Tampa Bay Times featured an article on how online shopping is on the rise among young children. According to the article (available below) children are searching for ideas on social media, which translate into goods they want to buy. How are the brands "courting" the kids who are shopping online. Influencers are using social media platforms to sell goods. How has social media influenced you to buy a good? Conduct some research on social media influencers. What do you think?
Financial Literacy Standards
SS.8.FL.2.2 Analyze a sources incentives in providing information about a good or service, and how a consumer can better assess the quality and usefulness of the information.
SS.912.FL.2.1 Compare consumer decisions as they are influenced by the price of a good or service, the price of alternatives, and the consumers income as well as his or her preferences.
Deborah Kozdras, Ph.D.